Movies
Lionsgate Play Charts Bold New Course with Cinema-First Strategy Across Asia
Lionsgate Play has revealed a significant strategic shift, introducing a theatre-led release strategy for premium Hollywood content across India and broader Asia. The digital platform, which has an audience of more than 40 million viewers in India, will debut 10–12 high-profile films in cinemas prior to launching on its service, beginning in September 2026. The slate includes titles with Russell Crowe, Gerard Butler, Robert Pattinson, and Mark Wahlberg. In addition to this cinema-first strategy, Lionsgate Play has greenlit a second season of its original series "Heated Rivalry" for 2027 and assembled more than 100 new releases for 2026. The announcement...
Apr 13